AARP

Evolving attitudes about brain health

AARP Staying Sharp is a holistic, lifestyle-based approach to brain health. However, the topic of memory loss and cognitive decline is a delicate subject for the 50+. The strategy: move away from fear and create a joyful celebration of wellness. Our vibrant digital campaign encourages members to embrace brain-healthy habits and live life to the fullest.

 


Going beyond engagement to deliver record-breaking activations

During the pandemic, we shifted to gamification and entertainment, showcasing Staying Sharp content through a playful lens. The results spoke for themselves – our efforts broke daily, weekly and even quarterly activation records, funneling more people than ever into the program.

 
 
 

Record-breaking results

  • 15,656 Single Day Activations

    The single biggest activation day in program history – topping the previous record by 12,291 activations

  • 46,677 Single Week Activations

    The single biggest activation week in program history – with 42,082 Brain Health Assessments

  • 123,174 Q1 Activations

    The single biggest activation quarter in program history – topping the previous record by 31.6K activations and counting — a 35% increase

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