Bayer

Reintroducing a heritage brand to a new generation of families

Bayer is known across the globe for Aspirin – but few are aware of their innovations in crop science, animal health and pharmaceuticals. Or their history of creating lasting relationships with farmers and families.

We created a warm, emotional campaign to showcase how communities across the country count on Bayer products every day. And how they can continue to rely on them to care for the people, plants and pets they love for generations to come.